Does anyone remember what true innovation is?
Innovation is dreaming up and implementing something which will literally help the entire human race. The development of language was innovation. Mass crop production was innovation. The microchip was innovation. The internet was innovation.
You know what’s not innovation? Almost every new startup coming out of Silicon Valley that is heavily covered by the media.
They’re easy to spot. Ready?
1. The company or product has a single, cute name
2. 90% chance that the company has found some new way to aggregate and display existing data.
3. The founders are all very young and start every sentence with “So,”
4. 90% chance that the company is not disrupting anything. They’re simply making some stupid aspect of our privileged lives a little bit easier.
5. The media covers the CRAP out of the company, as if they have cured cancer or something.
The sad part is that true innovation is happening every day across thousands of companies worldwide. Unfortunately, since they don’t make it easier to share a photo or rent movies, you just don’t hear about them very often.
The companies changing the world are hidden away in research parks. They’re making nanorobots to fight cancer. They’re analyzing stem cells to heal the human body. They’re mapping the human genome and brain. They’re discovering new types of renewable energy. They’re designing new spacecraft. They’re working on tractor beams and ion cannons and teleportation and faster than light travel. In other words, they are trying to advance human civilization.
C’mon, media companies – spend some time on covering the future of the human race. It’s really great that I can listen to music on my phone, but for my money I’d take an Elon Musk over a Steve Jobs any day.
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