Hey Media – Stop Rewarding Mediocrity With Startups

The sad part is that true innovation is happening every day across thousands of companies worldwide. Unfortunately, since they don’t make it easier to share a photo or rent movies, you just don’t hear about them very often.

Hi gang,

Does anyone remember what true innovation is?

Innovation is dreaming up and implementing something which will literally help the entire human race. The development of language was innovation.  Mass crop production was innovation. The microchip was innovation.  The internet was innovation.

You know what’s not innovation?  Almost every new startup coming out of Silicon Valley that is heavily covered by the media.

They’re easy to spot. Ready?

1. The company or product has a single, cute name

2. 90% chance that the company has found some new way to aggregate and display existing data.

3. The founders are all very young and start every sentence with “So,”

4. 90% chance that the company is not disrupting anything. They’re simply making some stupid aspect of our privileged lives a little bit easier.

5. The media covers the CRAP out of the company, as if they have cured cancer or something.

The sad part is that true innovation is happening every day across thousands of companies worldwide. Unfortunately, since they don’t make it easier to share a photo or rent movies, you just don’t hear about them very often.

The companies changing the world are hidden away in research parks. They’re making nanorobots to fight cancer.  They’re analyzing stem cells to heal the human body. They’re mapping the human genome and brain. They’re discovering new types of renewable energy. They’re designing new spacecraft. They’re working on tractor beams and ion cannons and teleportation and faster than light travel. In other words, they are trying to advance human civilization.

This prediction for Humanity’s next 40,000 years is worth fighting for

C’mon, media companies – spend some time on covering the future of the human race. It’s really great that I can listen to music on my phone, but for my money I’d take an Elon Musk over a Steve Jobs any day.

-Kevin

Come play with me at GodImSexy.com

 

NOTIMPRESSEDFIANL

 

 

 

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What Drives Me Nuts? The New eBay 30% Rule

Hi gang,

As a long time e-commerce seller, there are certain things going on in e-comm land that just leave me scratching my head.

Take, for instance, the new(er) rule on eBay that if you list an Auction with a Buy It Now (so the buyer can either bid on it or just buy the darn thing already), the Buy It Now must be 30% or more higher than the open bid.

Exqueeze me? Baking powder?

In the old days, we large sellers used to have a pretty common strategy of listing an item as an auction, but if a buyer wanted it right away, we would also put a Buy It Now on the auction that was slightly higher than the open bid.  I was a media seller, and so our model would be, for example, a 5 day auction with an $8.99 starting bid and a $9.99 buy it now for the people who wanted to just snag their copy of Pretty Baby.  Of course, eBay used to and still does charge an extra fee for using Buy It Now – I think it used to be .10, so us large sellers really took a bath offering Buy It Now, but we believed that the customer didn’t want to go through the bidding process to get their item.

Back then, eBay was something like 90% auction. The auction model made eBay a totally unique marketplace and a very successful one.

Today, however, the eBay model has completely flipped to 70% Fixed Price items. Gee, what a shock that people want their goods right away (rolls eyes).

So the new eBay 30% rule just baffles me, because it seems to encourage bidding behavior again vs. Buy It Now.

Why?

Let’s say you are selling a brand name coat and you want to give buyers either the option of bidding or Buy It Now.   Before the rule, you could start a bid at $33.99 and offer a Buy It Now of, say, $35.99.  The odds of a buyer taking the Buy It Now would be quite high because that was a very reasonable price to pay.

But now?  Now your open bid is $33.99 and your Buy It Now is….let’s see…carry the one…divide by the mass of the sun….$44.19?

Am I crazy or would a buyer not hit that Buy It Now? The price difference is so much that they’ll probably risk it and bid.  It encourages bidding.

It just doesn’t make sense. Here’s a company that has completely changed its’ business model to fixed price to compete with the Amazon‘s of the world, and yet they have introduced a rule that encourages bidding.

It’s a little confusing.

youdontsay

-Kevin

P.S. Come play with me at GodImSexy.com

 

 

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