Amazon Prime members today were e-mailed and told that the price of their Amazon Prime membership will increase from $79 to $99 a year.
I am pretty certain that this price increase angers – nobody.
Let’s face it – Amazon Prime is an amazing deal. Not only can you receive just about everything in 2 days for free, but you also get an amazing 40,000 video streaming service which is growing quickly and adding original content (ala Netflix’s House of Cards).
If I would venture a guess, I’d say that Amazon will lose less than 1% of memberships because of the price increase. Amazon needs the money – unlike most companies that offer loss leader products to attract buyers, Amazon uses the entire shipping process as its’ loss leader. It’s a move that is turning out to be brilliant.
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